Call to Action Examples

Out Of Home

Call to Action Examples

Newspapers & Magazines

Call to Action Examples

Promo Material

Call to Action Examples

TV & Video

Call to Action Examples

Out Of Home

Option 1: All Creatives are activated.
For OOH vendors who activate all their posters its advisable to add the Call to Action to the frame. The advantage is that it’s an one off setup and secondly the designs of the creatives do not need to be adjusted.

Option 2: Individual OOH Campaigns are activated
The best way is to incorporate the Call to Action in the design of the creative. Important to add is the steps you want consumers to undertake and the reason why they should!

Magazines & Newspapers

Option 1: Multiple Activations
The best scan results are to be achieved when the users can scan more then one item. When activating multiple items then you need to add only HOW TO SCAN description. Then it will suffice to add an  indicative icon on the pages which can be scanned.

Option 2: Single Activation
When making a single item scannable its advisable to incorporate the HOW TO SCAN description in your design.

Promotional Material

Option 1: Small Print

Option 2: Large Print

Other Examples

Other

Stamps: